MUMBAI: Mumbai based technology start-up CloudWalker Streaming Technologies has partnered with internet service provider You Broadband to build a new video on demand (VoD) platform, which will provide a variety of digital content to the users of You Broadband. The VoD services will be accessible across web, mobile and tablets.

Additionally, CloudWalker will also plug content in the VoD portal. Users will get access to 25,000 hours of content comprising movies, trailers, TV shows, and documentaries across different Indian and global languages.

The new platform will allow You Broadband to extend its service offerings to its existing consumer base and help them reach to a newer set of audience. With this, You Broadband is also looking at a level playing field with players who provide VoD on their platforms.

CloudWalker Streaming Technologies founder Jagdish Rajpurohit said, “We have noticed that despite the fact that big DTH players and large content creators have come up with VoD models, the MSOs and ISPs are unable to replicate this success. Although they realize the opportunity, they are facing challenges in terms of content and technology. Our aim is bridge this gap by providing them technological support and content in setting up the platform.”