MUMBAI: Arpita Agro Products has awarded its integrated media mandate to Havas Media Group. The mandate includes both traditional and digital duties and the account will handled from the agency’s Kolkata office.

Arpita Agro is a manufacturer and supplier of herbal neem products, which include brands such as Nimyle, Nimwash, Nimit, Nimglo Skincare, Nimglo Glycerine and Nimgreen.

Arpita Agro head of marketing Arpita Majumdar said, “We are very passionate about the company we have built and our innovative natural product range. This is the same passion we found in Havas Media. We are looking to scale the brand further - Havas Media has the experience, understands the category and has shown us the strategic approach across media from our brand perspective. We see them as a long term partner.”

Havas Media Group India and South Asia CEO Anita Nayyar said, “It is a good win and the ‘natural’ focus of the products is important to customers today. We look forward to building another Meaningful Brand. It further consolidates our Kolkata operations.”

“We are glad to have yet another client entrust us with their Integrated Media mandate. Digital is an essential offering of Havas Media’s services. We look forward to a solid partnership with Arpita Agro and the team,” added Havas Media India managing director Mohit Joshi.