MUMBAI: After five back-to-back movies, Nickelodeon is all set to launch the sixth made-for-television movie from the Motu Patlu franchise - Motu Patlu Kung Fu King Returns.
The movie will premiere on-air on Nickelodeon, online as well as on-ground.
While the channel will air the movie on 14 June at 11.30 am, it will be streamed on www.nickindia.com from 12.30 pm onwards. A Mumbai premiere of the movie is also planned on 11 June.
Nickelodeon EVP and business head - kids cluster Nina Elavia Jaipuria said, “Motu Patlu have, over a short period of time, captured the hearts and minds of kids across the country. The much adored duo have now become an intrinsic part of every kid's day to day life and the movies are an imperative pillar to fortifying this relationship. The franchise has grown beyond television to connect with kids across platforms including digital, on-air, consumer products and on-ground meet and greets giving children a wholesome engagement experience.”
For the first time in India, a made-for-television movie in the kids' category will come alive across multiple platforms through an exciting range of engagement initiatives.
A movie festival was kicked off from 9 June on motupatlu.in where all five Motu Patlu movies will be available over the five days as the film festival culminates with the online premiere of the movie - Motu Patlu Kung Fu King Returns on 14 June.
Additionally, kids can also play Motu Patlu games, enjoy the Motu Patlu memes and participate in the Motu Patlu Kung Fu King Returns contest to win merchandise. In another first for the category, Motu Patlu will also bond with fans on Google Hangout on 11 June, 2015.
What’s more, the twosome will also be the show stoppers on the orange-carpet accompanied by celebrity kids at the premiere screening of the movie in Mumbai on 11 June. Promotions have also been launched across cities like Lucknow, Kanpur, Hyderabad, Pune and Bhopal.
The network has also launched new ‘Motu Patlu Back to School’ merchandise with a wide product line-up including water bottles, sippers, lunch boxes, pencil cases and pouches, erasers, etc. The merchandise will be available across about 2,000 touch points in India across retail outlets and online platforms.
