MUMBAI: iVdopia, which works in the area of interactive video advertising for mobile devices, has introduced Talk2Me ads.

For the first time, mobile advertisers can customize interactive actions in video ads that include customised social features, which allow for the sharing of ads with friends on Facebook or Twitter.
 
On the heels of becoming the first ad network and platform to introduce Pre-App and In-App video ads for the iPhone, iVdopia’s Talk2Me introduces a completely extensible way of customizing ad interaction according to the brand.

iVdopia co-founder Srikanth Kakani says, “Instead of giving users just one way to engage with the brand, this provides them with an unprecedented range of options – leading to much greater user engagement and response. Our knowledge and experience in brand advertising, both online and with mobile devices, now comes with a social networking option to connect advertisers with customers in the most engaging, immediate and personal ways possible.”

With Talk2Me, users can engage with their favorite brands on their iPhone as they take advantage of iVdopia’s Share Respond Interact (SRI) interface, which is completely customizable. 
 
Advertisers also can customise user interaction by choosing the best possible options to fit their branding needs. iVdopia COO Chhavi Upadhyay says, “iVdopia has again revolutionised the way brand advertising is done on the iPhone and other mobile devices by giving more control to users and brands while enhancing brand engagement for the user.

“With our innovations, extensive analytics and domain knowledge, we are pioneering new media advertising. Talk2Me is just the latest addition to the company’s portfolio of rich and engaging iPhone ad tools, including Pre-App and In-App videos, banner ads and sponsorship ads. With these new formats at our disposal, we expect to build on our proprietary technology, which has delivered unprecedented engagement and value to both large brand advertisers and application developers.”