MUMBAI: Mindshare has emerged as the number one media agency in India as per RECMA’s latest qualitative assessment for all leading media agencies in India.
Mindshare has scored high on the parameters of client profile, momentum, competitive pitches and resources to emerge as the leading agency in India. Besides its expertise in core traditional media, Mindshare is a full- fledged media solutions agency with expertise across digital, mobile media, data and analytics, branded content and programming. Talents across these verticals are embedded in the network and work closely with core client teams.
Mindshare chairman, emerging markets Ashutosh Srivastava said. “I’m pleased to see this endorsement from RECMA for the agency’s position in India. Mindshare continues to be at the leading edge there - in harnessing data to power more creativity and innovative use of media platforms for marketers, and bringing to life its proposition of adaptive marketing.”
Mindshare Asia Pacific COO Gowthaman Ragothaman added, “I am particularly satisfied with the recognition on structure and vitality. We continuously re-engineer our teams in line with the changing demands from our clients as well as the media and marketing landscape. Our suite of services now reflects a full-fledged marketing communications company.”
Mindshare South Asia CEO Prasanth Kumar stated, “This is a win for each and every member of the Mindshare team. Mindshare has always been the leader in innovation, and we believe it is extremely vital for us to prepare ourselves and our clients for a relevant tomorrow.”
“With our adaptive marketing philosophy, we have ensured our clients have the competitive advantage, and their communication is superlative. We are grateful for their belief in us, to deliver on our common goals of brand building. We are proud of the fact that our clients continue to work with us on initiatives that are continuously pushing the boundaries of media investment and communication, as we successfully redefine the media industry in India,” added Kumar.
The RECMA country qualitative evaluations offer an extensive and up-to-date assessment of the media agencies based on a set of 18 key performance indicators segmented into two main categories:
· Compitches and Momentum = Vitality
· Structure and Client Profile = Structure
