MUMBAI: Fox Star Studios‘ Avatar has crossed the Rs 1 billion mark, a milestone no Hollywood movie has reached in India.
With a current gross collection of Rs 1.1 billion, Avatar is also the biggest ever 3D film in India. 3D amounted to 35 per cent of Avatar‘s total gross collections. Doing strong business across various centers in India, the movie has earned record collections at Imax and 3D theatres across India.
While collections from the English prints amount to Rs 505 million, the film has also earned Rs 260 million with its Hindi dubbed version and a further 240 million from Tamil & Telugu dubbed versions.
The film has also overtaken 3 Idiots in several parts of North and South India and is also giving strong competition to local superstar movies in South India.
Interestingly, the collections from single screens (49 per cent) is as high as the earnings from multiplexes (51 per cent ) which proves that the film has been appreciated by audiences all over.
Says Fox Star Studios India CEO Vijay Singh, "The phenomenal success of Avatar has been a trailblazer as viewers responded across metro cities as also smaller markets. The film‘s success also demonstrates Fox Star Studios‘ ability to successfully handle the marketing and distribution of big films. We eagerly look forward to the Oscar season."
Agrees trade analyst Taran Adarsh, "Post Titanic, Avatar is the first Hollywood film that continues to work wonders at the box-office, even after several weeks of release."
