MUMBAI: GO 92.5 FM is all set to hook young collegian ears this August through October.
The FM radio channel has planned a lineup of on-air radio events including a 13-week long 'College Radio' project and live coverage of the two most euphoria-inducing college events in Mumbai - Malhar 2003 and Kaleidoscope 2003.
Kaleidoscope 2003 is the popular inter-collegiate festival of Mumbai's Sophia College. The radio station also claims to be the only 'official radio station' for Malhar, the widely acclaimed college festival of St. Xavier's College. For the second year running, it will feature live from the college fest, interviews with participants, judges, volunteers and winners, backstage reviews of events as they unfurl and consistent up to date score reports.
It is also launching an ambitious 13-week long 'College Radio' in partnership with Colgate Fresh Energy Gel. A la Channel [V] Popstars, this project involves citywide auditions for potential radio talent in leading Mumbai colleges.
The finalists will be put through extensive in-house training sessions to get them acquainted with the workings of a radio station. They will also be trained to be independent radio jockeys-cum-producers capable of hosting well informed and entertaining radio programmes of their own. This extravaganza will wind up with one of the finalists being crowned Mumbai's 'Best College Voice' by experienced celebrity judge. GO 92.5 FM has roped in Kinetic Zing to sponsor the event.
GO 92.5 FM, the FM radio channel that goes with the tagline of 'the sound of Mumbai,' is a venture of the Mid-day Multimedia Ltd, Mumbai.