MUMBAI: News channel network Sahara Samay has launched its regional edition for Madhya Pradesh (MP) and Chhattisgarh, on Friday.
News agencies quoted Sahara India V-P and head of Sahara Samay News Prabhat Dabral as saying, "Sahara Samay-MP and Chhattisgarh has a key focus on news from the two states and separate bulletins for Jabalpur, Gwalior, Indore, Bhopal and Raipur.''
The MP-Chhattisgarh channel promises instant, in-depth and exhaustive news coverage in the four cities, agencies quoted the channel as stating.
The network soft launched its Western India specific channel Sahara Samay-Mumbai on 26 September. Pitched against a plethora of Hindi language news channels in Mumbai, the USP of this channel according to head Rajiv Bajaj is that it covers Maharashtra, parts of Gujarat and Goa. He had earlier referred to his channel as a tabloid on television. The much delayed Sahara Samay-Mumbai still awaits its official launch.
Sahara Samay-MP and Chhattisgarh is a free-to-air, digital satellite Hindi news channel which will give viewers of the two states complete local news and events with regular updates, agencies said.
Sahara India Television Network president Satish Menon and Dabral, were present when the regional bulletin was launched on Friday, a company release stated.