MUMBAI: Pernod Ricard India, the multinational alcohol and beverage company in India, has appointed Lowe Lintas Delhi as its brand communication partner, after being shortlisted from a multi-agency pitch.

This makes them the second agency that works the wide portfolio of brands in a dual agency format.

The agency will be handling the mandate of some of the brands marketed by Pernod Ricard India including Absolut, Blenders Pride and Nine Hills among others.

Lowe Lintas Delhi president Naveen Gaur said, “It’s a very exciting and challenging category but the more thrilling part is working with Pernod Ricard India. They have a bouquet of some iconic brands like Absolut and Blenders Pride and our task will be to take the brands further in a very unique and a disruptive way. We are really looking forward to our association with Pernod Ricard India to create some outstanding and out-of-the-box work.”

Pernod Ricard India executive director of business development Sumeet Lamba added, “We are delighted to be associated with Lowe Lintas Delhi who will partner us in our journey ahead for some of our core brands. The team showcased their ability to think in a very non-linear way and that’s what made the selection decision easy for us, we look forward to harnessing Lowe Lintas’ expertise to make sure the team delivers some amazing work.”