MUMBAI: Onads Communications, a 360 advertising and marketing solutions company, has won the creative and digital duties of Gadre Marine, Surimi manufacturer and exporter of high quality and marine products the world over.

According to industry sources, the account size is predicted to be at Rs 10 crore.

Onads founder Jignesh Maniar said, “We are absolutely delighted to work on this business especially because it gives an opportunity not only to build a brand but a new category. Crabsticks is very popular around the world and our mandate is to make it popular in India.'

Gadre Marine owner Arjun Gadre added, “Onads came up with a bold approach and very interesting ideas. Plus having top class creative and digital services under one roof was an added advantage.”

Gadre has also signed on chef Vikas Khanna to endorse the brand.