MUMBAI: India’s consumer internet company Askme has roped in Bollywood star Farhan Akhtar as brand ambassador for its online marketplace Askmebazaar.com.

As per the terms of the contract, Akhtar will endorse the company’s products and services through advertising campaigns.

As the brand ambassador, Akhtar will be featured in a new integrated 360-degree campaign for Askmebazaar.com, which will run across TV, print and online channels from August 2015.

Askme Group CMO Manav Sethi said, “We are delighted to have multi-talented Farhan Akhtar on board as this association will help build a strong connect between the brand and consumers. Farhan Akhtar who wears different caps of a singer, lyricist, actor and director, truly exemplifies our brand philosophy which is defined by simplicity, great design and ease of use with contemporary Indian features.”

Akhtar added, “It’s a great feeling to be associated with Askme as the brand resonates fashion, style, and attitude and guarantees every purchase with its unique trust seal.”