MUMBAI: Global communications consultancy firm Maxus won the media mandate for Hector Beverages’ Paper Boat after a multi agency pitch. 

Maxus South head Sanchayeeta Verma said, “We are extremely delighted to have Paper Boat with us. Our vision is two fold – one to make the drink extremely popular and increase their visibility. The second would be to communicate their brand proposition of ‘memories’ through an effective media mix and creative strategies. Our approach will be both strategic and tactical for meeting our goals!”

Paper Boat marketing head Parvesh Debuka added, “My love affair with Maxus began some time ago. I was bowled over by their charm (and the data analytics). I think it will be lots of fun working together.”

Hector Beverages has shaken the market with their traditional Indian drinks that are high on flavor and nutrition like Jal Jeera, Aam Panna, Kaanji etc. With a vision to cover more than 50 cities in the current year, the brand looks to expand in a logical yet robust fashion.