Lowe Lintas [Delhi] wins Micromax creative account worth Rs 1 billion.

Lowe Lintas [Delhi] wins Micromax creative account worth Rs 1 billion.

Indiantelevision.com and Spatial Access Solutions‘ newsletter -- ‘Ad Accounts Action‘ -- that will keep you abreast with all the creative and media accounts changing hands in the industry.

Spatial Access Solutions (SAS) is India‘s first media audit firm and hence, has a keen eye on all movements in the space. ‘Ad Accounts Action‘ is brought to you once every fortnight.

Given below is a listing of accounts that moved in the period 21 January 2010 - 3 February 2010.

Account name
Incumbent
New agency
Reported annual
spends in Rs
Media
Deutsche Bank [India] Mediacom Carat India NA
IDBI Fortis Life Insurance Network Advertising Equinox 80-100 million
Muthoot Pappachan Group Mindshare [Chennai] 100 million
Parag Milk Foods Carat India 120-150 million
Parryware Roca Mindshare OMD 180-200 million
Creative
Grasim Suitings O&M [Delhi] M&C Saatchi [Delhi] NA
IDBI Fortis Life Insurance Network Advertising Ogilvy India 80-100 million
Lakme Salon BBH NA
Llyod Group RK Swamy BBDO NA
Micromax Draftfcb Ulka Lowe Lintas [Delhi] 1 billion
Veola [Bajaj Herbals] Triton Communications NA
VIP Luggage Lowe Lintas Publicis Ambience NA
Creative & Media
AR Polymers
Noshe Oceanic NA
Intuit Money Manager
RAPP India NA