MUMBAI: ZEE AMERICAS in partnership with Ethnic Channels Group announces the launch of TEN Cricket on Rogers Communications Inc. Channel 671. Cricket, one of the most watched games in the world, will be broadcast in Canada as a 24-hour South Asian sports channel.

Roger’s addition of TEN Cricket will enable cricket fans across the region to watch all home and away matches played between teams representing West Indies, Pakistan, Sri Lanka, South Africa, and India. Ten Cricket’s 24-hour programming will include LIVE and repeat broadcasts of major tournament matches such as Test, ODI and T20 as well as popular shows such as Cricket Classics, Great Centuries and The Inside Story.

In order to enable Canadian cricket fans to cheer on their favorite teams, Rogers will extend a special free preview period of two months.

“Cricket is the second most popular sport in the world next to soccer. Cricket lovers in Canada will be enthralled by TEN Cricket” said Slava Levin Co-Founder and CEO of Ethnic Channels Group.

Sameer Targe, General Manager of Zee Americas said, “Canadian cricket enthusiasts have experienced TEN Cricket through ATN cricket channels for the last two and a half years and we saw great traction for our content. It was only logical for us to stop syndicating that to ATN (through Willow TV) and launch a full-fledged 24x7 linear channel—TEN Cricket”.