NEW DELHI: Even as it awarded the creative mandate of Usha Fans to Grey Group India recently, consumer durables conglomerate Usha International has set up an in-house advertising agency called Goldilocks India.

The agency, which will be a 100 per cent subsidiary of Usha International, will initially take care of all the creative mandates of the different business verticals within the company.

Usha International vice president Anju Munjal said, “The setup of an in house agency is aimed to provide better focus and timeline adherence to the advertising, marketing and brand communication of the company. In the initial days Goldilocks will be working on creative mandates within the company. We are looking to hire a senior resource from within the industry who will be responsible for overall creative and strategic inputs to the company.”

Goldilocks will function as an independent company like any other conventional advertising agency and will sport the tagline – “We get things just right.”