Realistic web series launched to engross the internet-savvy

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Realistic web series launched to engross the internet-savvy

NEW DELHI: With the average Indian spending more than eight hours on the internet and with TV content being aimed at women over 35 years, the first ever tech thriller web series has been launched in India.

 

Hankaar on the theme of drugs, real-estate dirty deals and prostitution in Mumbai entails 'realistic fiction' content that explores the stories of five ordinary people who go through extraordinary life changing experiences. Unfortunately, in the real world of television, 'realistic fiction' is not the most ideal space for producers to put their money in. 

 

Writer Yogi Chopra said, “As producers, we realize that Indian television is not ready for this kind of content. But we are keen to create not just one, but at least three seasons of this series. It is certain that there is an audience for this type of content, but because it is deemed non-commercial, it is difficult to find required funding.”

 

Hankaar is looking to raise Rs 8 lakh in 50 days and is live on Wishberry.in.

 

People who back the project will get an opportunity to be co-producers and give their inputs in the making of the series. Crowd funding has become a new favourite way for filmmakers to find genuine backing - monetary and non-monetary.