MUMBAI: NBCUniversal has made a $200 million equity investment in digital media company Vox Media.

The eight Vox Media brands are SB Nation, Polygon, The Verge, Vox.com, Eater, Racked, Curbed, and Re/code.

NBCUniversal CEO Steve Burke said, “Vox Media has a great portfolio of premium digital brands that deeply engage broad audiences. Vox Media has strong leadership, top editorial talent and a unique technology platform. We are excited to be making this investment and building a collaborative partnership involving editorial content, advertising and technology.”

“NBCUniversal is the perfect strategic partner for Vox Media as we continue to rapidly grow our audience and business. NBCUniversal’s valuable family of properties align especially well with Vox Media’s authoritative, voice-driven brands which span sports, tech, news, fashion, food, and more. We are extraordinarily excited to collaborate in many areas including video programming, brand advertising, cross-promotion, and platform technology to grow existing properties and launch new franchises,” added Vox Media CEO and chairman Jim Bankoff.