MUMBAI: Movies Now has launched a first-of-its kind quiz for the fraternity with an aim attract media agencies and advertising clients for its new property called High Rollers.

To participate in the Hollywood quiz, media agencies and advertising clients can log on to the specially created micro-website and answer a few simple questions about stars, movies, and Hollywood trivia.

Movies Now has brought on board Urban Ladder as the presenting sponsor for High Rollers. Movies, which will be aired include Taken 2, Dark Knight Rises, Harry Potter & The Deathly Hallows, Wolf of Wall Street, What Happens in Vegas, Men in Black, Wolverine, Knight & Day, Mr & Mrs Smith, Transporter, Salt, Fast & Furious 6 and Ocean’s 11.

The channel has been airing 24 Hollywood flicks that star megastars like George Clooney, Brad Pitt, Angelina Jolie, Cameron Diaz, Tom Cruise, Jason Statham, Christian Bale and Leonardo Di Caprio in the six-week property. High Rollers will be aired from Monday to Thursday at 11 pm.

Ten weekly winners will be awarded prizes like 1TB hard drive, Sony headphones and JBL speakers. What’s more, the mega prize includes an iPhone 6, which will be given to three lucky winners. There will be a leader board and whoever has the highest points in a week wins. The ultimate winner will be the person with the maximum right answers.

The four-week-long engagement activity will not just reward individuals but also the agencies. The individual scores will be added to the agency scores. The Lifetime agency point leaders will win two PS4s.