NEW DELHI: The reality show Big Memsaab, aimed at exploring the hidden talent of women in Bihar and Jharkhand, has commenced its sixth season on Big Magic Ganga with extensive marketing.
The show is telecast every weekend from 8 - 9 pm. Apart from 92.7 Big FM and Big Magic, the activity will be promoted across through on-ground activation, OOH, print, digital and cinema. Brands that have associated with Big Memsaab season 6 are Xpert, Horlicks, Parle Top Spin, Mohini Tea, Catch Salt and Spices, Dabur, Senco, Vasmol and 92.7 Big FM, amongst others.
The show has celebrities Madhu Sharma and Rashmi Desai as judges, whereas Vinay Anand is the host.
The trio were part of a gala opening ceremony in Noida, where the sixth season is currently being shot for Big Magic Ganga.
Parle Products general manager - marketing Pravin Kulkarni said, “Big Memsaab is a fantastic property to hone the talents of housewives and we are extremely proud to be associated with it. Big Magic Ganga has been doing commendable work in the region and Parle Top Spin is the perfect fit for an activity such as this, which helps the brand to reach the deepest pockets in the region.”
Reliance Broadcast Network COO Ashwin Padmanabhan added, “After receiving an enormous response for our last five seasons, we have come up with a brand new season of the show. Being the No1 regional channel of the heartland, we only strive to provide original content, which is entertaining and can engage maximum viewers. To make this platform available for maximum number of housewives we are reaching the deep pockets of the market through multiple touch points.”
Big Magic Ganga senior vice president for TV programming Partha Dey said, “There is no such platform for housewives where they can showcase their creative side. To hone that talent, we are providing a platform so that the nation can recognise and appreciate it. Big Memsaab has been a successful show with five great seasons and we are sure season six will be a huge hit as well.”
Auditions for Big Memsaab season 6 saw the highest turnout in the region. They were held in 12 key markets, which started in Kolkata and followed with Kanpur, Allahabad, Jamshedpur, Ranchi, Varanasi, Dhanbad, Gorakhpur, Bhagalpur, Patna, Muzzafarpur and Darbhanga. Following the auditions, 35 contestants were shortlisted for the finals, who will now compete for the title of Big Memsaab season 6.
