MUMBAI: The Mobile Marketing Association (MMA) has revealed the full speaker line-up and agenda for the upcoming MMA Forum India to be held on 16 September, 2015. Themed: Acquiring, Reaching and Engaging the Right Consumers with Mobile, this one-day conference will see prominent experts and thought leaders from across the mobile marketing ecosystem dissect the different components of mobile marketing from programmatic, mobile video, and location, to creativity and innovation. In-depth discussions will reveal new ways in which marketers can harness the power of mobile to keep up with the ever changing needs of today’s discerning consumer.
Rahul Welde, Regional Vice President - Media of Unilever, will kick-start this year’s Forum, providing insight into Unilever’s innovative approach to marketing, discussing the opportunities presented by the consumer in his session ‘Leveraging Mobile To Drive Innovation and Enhance Brand Experiences.’
CVL Srinivas, CEO GroupM will moderate a key panel discussion on key principles to becoming mobile capable with Vipul Prakash, Vice President – Beverages Category, Pepsico India, Ajit Mohan, Executive Vice President & Head, Digital for Star India and Novi Digital Entertainment Limited, Amrit Thomas, CMO, United Spirits Limited and Amarjit Singh Batra, CEO, OLX India. They will share examples from their client’s perspective and will give insight into how media owners can best work with agencies to build mobile insight and capability so companies can reach a level of maturity quickly and more effectively.
The Forum will also see Fergus O’Hare, Head of APAC at Facebook Creative Shop, talk about the creative renaissance in mobile marketing. His session will explore creativity in today’s connected world, the explosion of mobile video and the implication and opportunities for marketers.
In addition, Dippak Kurrana, Co-Founder & CEO Vserv will host a Fireside chat with Media Specialist and writer Vanita Kohli-Khandekar on the discovery to transaction in the mobile internet world. The smartphone explosion and ever-evolving technology has brought us closer than ever in achieving the marketer’s ultimate goal of shrinking the intent-purchase gap. This session will see the industry leaders discuss how marketers can get ahead of the curve, to maximize their opportunities and future-proof their strategy.
Other key speakers include
· Rohit Dadwal, Managing Director, Mobile Marketing Association Asia Pacific Limited
· Nitin Bawankule, Industry Director, Ecommerce, Local Classifieds & Technology, Google India
· Shireesh Joshi, Head Strategic Marketing, Godrej Group
· Joshua Maa, Founder & CEO MADhouse Inc
· Scott Zalaznik, Head of Global, Strategy, Xad
· Joe Nguyen, Senior Vice President, Asia Pacific comScore, Inc
· Nitin Mathur , Senior Director Marketing, Yahoo Asia Pacific
· Vikas Gulati, Managing Director, Asia Opera Mediaworks
· Avinash Jhangiani, Managing Director –Digital & Mobility OmnicomMediaGroup
· Chris Steedman, Managing Director APAC, M&C Saatchi Mobile
· Anita Nayyar, CEO India & South Asia, Havas Media Group
· Milind Pathak, COO Madhouse – South Asia
· Manav Sethi, Group CMO, ASKME India & Findit Malaysia
· Jayesh Easwaramony, VP & GM, Asia Pacific, Middle East & Africa, InMobi
· Rohit Sharma, CEO & Founder Pokkt
· Joby Babu, COO, Nimbuzz Internet Media Pvt Limited
“I am extremely excited about the diverse mix of speakers at this year’s Forum, who will be sharing their insights into how marketers can adapt and reinvent their approaches to mobile marketing to acquire, reach and engage the consumer in line with continuously changing technologies and consumer behaviours,” said Rohit Dadwal, Managing Director, MMA APAC.
The MMA Forum India 2015 will conclude with the awards ceremony of the SMARTIES™ INDIA 2015, recognizing the best mobile marketing works in the region.
The MMA Forum India 2015 is partnered by Vserv.com, MADhouse, InMobi, Nimbuzz, Opera Mediaworks, Pokkt, Hotstar, Yahoo!, Unites Spirits Limited and Pocket Math.
