NEW DELHI: The 59th Filmfare Awards will be held on 24 January, 2014 at YRF Studios in Mumbai.

Awards will be given in 31 categories. Filmfare will continue its association with Idea as its partner and title sponsor, sixth time in a row. The announcement was made at a press meet held in New Delhi.

The announcement was made jointly by Bhaag Milkha Bhaag star Farhan Akhtar along with Worldwide Media CEO Tarun Rai, also the publisher of Filmfare magazine, and Idea Cellular chief corporate affairs officer Rajat Mukarji.

 “It has been another astounding year for Bollywood. More than 130 films have been produced. For the first time seven films have crossed the Rs 100 crore mark. It will be a tough task for the Filmfare readers and jury to select the winners as we have both popular and critics’ awards. And, of course, you can look forward to a spectacular Awards night on 24 January. It will be nothing like what we have done before or people have seen so far,” said Rai.

Extending their association to yet another magnificent year, Mukarji said, “The 59th Idea Filmfare Award marks another glorious year of Idea’s association with Filmfare. Idea has always been committed to provide the best in class mobile telephony service to its customers. With Idea’s 3G services and devices, over 128 million subscribers will get an opportunity to experience the best mobile experience across various platforms. Idea will also enable its subscribers to access movie content and results of the Idea Filmfare awards on their mobile phones.”