MUMBAI: Fox International Channels (FIC) has confirmed season 4 of the reality competition series Asia’s Next Top Model (AsNTM), once again for its female-targeted entertainment channel, Star World, set to air in 2016.
Season 3 of the show achieved phenomenal success on Star World as the highest-rated season to date in Singapore and the Philippines. The season 3 finale also garnered the highest ratings in the show’s history on StarWorld, and pushed the channel into the top ranking spot amongst all western general entertainment cable channels.
An original production by FIC, AsNTM is based on Tyra Banks’ popular ‘Top Model’ franchise, where aspiring models are mentored by industry professionals as they compete to become the next big thing in fashion. The series will once again be presented by Subaru and Zalora in this new season.
FIC has commissioned FremantleMedia Asia to helm the production of this upcoming season. FIC’s partnership with FremantleMedia Asia is set to deliver even more compelling characters and chic style this season, as the young women on the show grow into world-class modelling professionals ready to take the global fashion industry by storm.
Fox International Channels EVP and head of content and communications for Hong Kong & Southeast Asia Keertan Adyanthaya said, “We're excited to be launching the fourth season of this successful franchise, especially on the heels of a well-received season 3. We strive to produce shows that are highly entertaining and build fan bases, but also offer creative and effective promotional opportunities for brand partners, which in turn allow us to invest further into production and marketing. AsNTM is a great example of this successful model.”
“We could not have created this hit without our committed partners Subaru and Zalora. They share our creative vision for quality content and have each very smartly used the show successfully as a platform for their own marketing and promotion, making these win-win partnerships. Together with FremantleMedia, we can’t wait to bring to AsNTM fans the best season yet,” he added.
