MUMBAI: Max Life Insurance has launched a radio campaign ‘Sachchi Advice’ to celebrate Teacher’s Day and express gratitude towards the importance of true guidance by teachers in one’s life.

As part of the campaign, Max Life will invite listeners to share their personal life experiences on how true advice given by their teachers has changed their lives.

The radio campaign from 3 - 5 September, was aired in nine cities namely Delhi, Mumbai, Kolkata, Bangalore, Hyderabad, Lucknow, Pune, Ahmedabad and Jaipur.

This radio campaign is an extension to the Sachchi Advice campaign launched by Max Life last month.

The central theme of the campaign is well captured with the tag line 'Sachchi advice sirf apne hi dete hain.'