MUMBAI: In the age where the most used phrase is ‘time crunch’, keeping up with news has become difficult. To meet this requirement, an Indian start-up 'News in Shorts' (NIS) has launched an innovative app to help keep pace with the lighting fast 24/7 world of breaking news.

Keeping up with world news is essential for any business; yet going through the lengths of entire articles can be too tedious and time consuming. On the other side waits the often-misleading world of headlines to spring its trap. NIS treads the middle path by bringing news in 60 words sharp. The brainchild of three enterprising IITians Azhar Iqbal, Deepit Purkayastha and Anunay Arunav, NIS may well transform the news scenario of the country.

"The inspiration for 'News in Shorts' is the mobile Indian. Featuring a clean, hassle-free interface, the app pushes the most relevant news articles of the day to the reader, who can then take in the news items at a glance. Given the fact that most of us consume information on the go via our smart phones or tabs, this app will prove to be extremely useful. We are excited to see what this grows into, since it has already seen over 5,000 downloads in the beta mode", said News in Shorts co-founder Azhar Iqbal.

This application is currently available on Android. The features of the app include: short and crisp news within 60 words; saving news for later read and syncing with wifi/data for offline reading.