MUMBAI: FremantleMedia has taken a 25 per cent stake in Simon Andreae’s newly formed production company Naked Entertainment.

Based in London, Naked Entertainment will develop original entertainment, factual, and factual entertainment formats, with series and one-off specials. The deal will further strengthen FremantleMedia’s content pipeline for the UK and global distribution market.

FremantleMedia CEO Cecile Frot-Coutaz said, “We are actively looking for the right companies and talent to expand and strengthen our business. Simon is one of the industry’s preeminent factual entertainment producers with a long history of delivering hits with global appeal. He already has a strong development slate and I’m really pleased to be partnering with him to bring his projects to audiences around the world.”

Andreae added, “I’m excited to be back in the UK and delighted to be partnering with FremantleMedia, whose depth of experience and breadth of reach in entertainment programming is unrivalled. Naked, as the name suggests, aims to be provocative and risk-taking - but also kind of simple and straightforward -  producing content designed to attract, surprise, and I hope delight audiences both in the UK and overseas.”

Andreae was most recently at Fox Broadcasting’s Alternative Entertainment as executive vice president in the US. Here, he oversaw all the network’s unscripted series and specials, including MasterChef, Hell’s Kitchen, So You Think You Can Dance, World’s Funniest Fails, Pitbull’s New Year’s Revolution, and Hilary Swank’s Cause for Paws.

Prior to Fox, he was senior vice president, development and production, for Discovery, where he developed ratings hits Naked and Afraidand Fast N Loud, as well as supervised the multi-award winning Curiosity series hosted by Stephen Hawking, Donald Trump, and Samuel L Jackson, among others.

He was also a founding partner of UK indie Optomen Television, helping grow it into one of the UK’s largest non-scripted prod-cos with a broad mix of programming including Police, Camera, Action!, The Naked Chef, Anatomy of Desire and Gore Vidal's American Presidency.