MUMBAI: Cartoon Network Enterprises (CNE), the licensing and merchandising arm of Turner International India, has inked a strategic partnership with personal care manufacturer Vanesa Care to bring Superman branded deodorants.

The tie-up has introduced its first ever 'Denver Superman' deodorants in two variants - 'Superman Power' and 'Superman Strength.' The deos are priced at Rs 250 and are available at major departmental and online stores across the country.

Turner International India SVP and managing director - South Asia Siddharth Jain added, "Cartoon Network Enterprises has recently been appointed as the master licensee for the Warner Bros. Consumer Products (WBCP) portfolio for South Asia. This deal with Vanesa Group will expand the WBCP brands and Superman into new and exciting categories and draw consumer excitement."

Vanesa Care CMO Saurabh Gupta said, "We are glad to be associated with Cartoon Network Enterprises. Our vision is to focus on innovation and always to give a world class product, which has never been introduced in the Indian market before. It is all about understanding the Indian consumer's needs and offer them the best. We will continue to expand our product portfolio by increasing the number of relevant products in the market."

Significantly, even after tough market competition, Vanesa Care's Denver deo has been performing consistently and growing at 35 per cent year-on-year with innovation across category, according to the company.

The Denver Superman Power deodorant has an intense yet soothing, masculine yet gentle fragrance imbibing the characteristics of Superman.