MUMBAI: Mindshare has won the most desired 'Global Mobile Agency of the Year' title during the Annual Global Smarties Awards 2015 organised by the Mobile Marketing Association (MMA).

The 2015 MMA Global Smarties Gala held at Pier Sixty in New York City celebrates and awards best-in-class mobile work across the globe.

Mindshare Asia Pacific won five awards across multiple categories and clients in the global competition namely:

. The Ghost is Calling, Silver, Brand Awareness, Mindshare Malaysia

. Bond of Love on the Mother's Day, Bronze, Relationship Building / CRM, Mindshare Pakistan

. How Zespri Got Kids Across China to Slice 18 Billion Kiwis, Gold, Marketing Within A Mobile Gaming Environment, Mindshare China

. The Language of Hair, Gold, Mobile Social, Mindshare Vietnam

. Lifebuoy Flood, Bronze, Location Based, Mindshare Indonesia

Mindshare global CEO Nick Emery said, “We are delighted to be the global mobile agency of the year, especially with such outstanding competition. A mobile first approach is central to our adaptive strategy and the geographical breadth of our awards across many clients is testimony to our success.”

MMA CEO Greg Stuart added, “Most marketers tell me they really want and need their agencies to keep up and lead in mobile - the best we heard was Mindshare.”

Mindshare Asia Pacific, Middle East, Africa, Russia & Emerging Markets chairman & CEO Ashutosh Srivastava said, “We are proud of the work that is emanating from our region. The APAC market is unique, diverse and innovative. Most of the countries are ahead of the game in the mobile arena. The combination of our understanding of the ecosystem coupled with our capability to solve real world challenges results in such award-winning work.”

Mindshare has already been named Mobile Agency of the Year 2015 in both, China (1 Gold, 3 Silver, 1 Bronze) and India (7 Gold, 5 Silver and 4 Bronze) at The Smarties.