MUMBAI: Airtel Digital TV, the direct to home (DTH) arm of mobile services provider Bharti Airtel, has launched its first 4K-Ultra HD (UHD) channel. 

Airtel will showcase the world TV premiere of the Salman Khan starrer blockbuster Bajrangi Bhaijaan on the newly launched channel on 11 October.

Bajrangi Bhaijaan is the first movie to premiere on Airtel’s 4K UHD channel. 

Available exclusively to users of the Samsung Smart Direct TV, the movie will premiere at 12:30 pm on Sunday on Star Gold 4K.

Airtel’s 4K UHD channel is available free of cost to users of the Samsung Smart Direct TV for a limited period. Airtel will also showcase programs like Overhalin from Discovery and other movies like Singh is King, Kick and Jai Ho on the channel in the coming days.

The Samsung Smart Direct TV is an integrated digital TV pioneered and launched by Airtel Digital TV in partnership with Samsung.

It is among the many innovations by Airtel and is a technology platform that has miniaturized the set-top-box (STB) into a small smart card that fits inside the television set at the back panel. The solution offers a smart TV viewing experience with minimal signal loss and maximum audio & video clarity while also ensuring maximum power savings. An industry first, it uses minimal wiring and a single remote solution powered by an intuitive user guide enabling built-in Smart Card that allows customers to enjoy TV viewing without an external STB. The newly launched Samsung J-Series Smart Direct TV comes with additional features such as in-built Wi-Fi, Skype calling, Smart Apps etc.