MUMBAI: Malayalam movie channel Asianet Movies has launched on Singapore’s StarHub TV platform.

Asianet Movies (StarHub TV channel 140), along with Malayalam general entertainment channel Asianet (StarHub TV channel 139) will form the new Nidhi Pack on the platform, which is available for a monthly subscription of $16.05.

Asianet Movies, which carries over 1,000 titles, will showcase some latest movies like Ennum Eppozhum, Aadu Oru Beekara Jeeviyalla and Immanuel amongst others.

“When StarHub launched Asianet some years back, local Malayalee households were able to enjoy quality content in their language on a dedicated channel. Today, we are pleased to enhance their viewing entertainment with the introduction of Asianet Movies,” said StarHub media business unit head Lee Soo Hui.

“We are extremely pleased and excited to strengthen our offerings on StarHub TV with the launch of Asianet Movies, India’s first 24-hour Malayalam movie channel. The channel showcases the best of Malayalam movies and we are confident that the Malayalee Diaspora in Singapore will be excited by this addition,” said Asianet senior vice president Reghu Ramachandran.

Additionally, to coincide with the Indian festival of Diwali, StarHub is offering both new and existing subscribers a 50 per cent discount for three months when they sign up for the Nidhi Pack between 29 October and 28 December.

StarHub will offer a free preview of Asianet Movies from 9 am on 23 October to 12 pm on 16 November.