MUMBAI: Sun Direct has elevated its chief operating officer Tony D’Silva to the post of CEO.

D‘Silva, who joined Sun Direct in September 2007, has spearheaded the DTH company‘s subscriber growth to 5.3 million.
 
Prior to Sun Direct, D‘Silva was heading Star India‘s distribution business. He has also worked with Zee Group.
 
He was the CEO of Modi Entertainment Networks before taking over as Zee Network‘s head of international operations. He has also worked with tobacco major Godfrey Phillips and consumer product giant Rickett & Coleman in the past.