MUMBAI: In a unique ‘Whatte Fun’ endeavour of sorts, Lucknow’s Radio City 91.1FM organized a 2 week City Ki Chaka Chak Bike contest that invited Lucknow’s bike enthusiasts to showcase their most innovatively modified bikes. With over 40 entries pouring in from all across Lucknow, 21 year old Naved Abbasi from Razman Bazaar, Cantt, Dilkusha, Lucknow bagged the City Ki Chaka Chak Bike winning exciting goodies courtesy Radio City. Helping the Radio City team identify the winner was Mr. Deep Saxena from Hindustan Times an automobiles enthusiast and an expert in information technology.
Resonating Whatte Fun through the City of the Nawabs, Radio City 91.1FM ran the City Ki Chaka Chak Bike contest on-air for 10 days that witnessed 40 plus bike lovers come forth to flaunt their passion for the two-wheeler. The winning criterion was to shortlist the maximum modifications done keeping present trends in mind. The winning bike belongs to Naved, a computer engineer by profession who has been passionate about bikes since he was 17. He modified his 150 CC all terrain bike into a motocross bike ready for a mountain ride. Replacing the twin shockers on the bike’s mono suspension, he changed the fuel tank along with the body fibre as well. With changed mudguard and a short handle the bike is a real delight to eyes.
Commenting on the response said Mr. Rana Barua, National Head Marketing & Programming, Radio City 91.1FM, “We, at Radio City, strive on enhancing our connect with our listener time and again. City ki Chaka Chak Bike was an initiative well received and supported by Lucknow’s Radio Cityzens. We are thankful to them for their overwhelming support and appreciation and shall continue to bring such exciting initiatives in the future!”
Elated at winning the City Ki Chaka Chak Bike contest Naved Abbasi said, “This has been one of the most exciting initiatives by any company - not just because I won but due to the fact that City Ki Chaka Chak Bike was a different experience for the people of Lucknow! A biker’s passion is always his bike and giving a platform to showcase the prized possession is recognizing a talent of sorts. Three cheers to Radio City for making this a ‘Whatte Fun day’ for me!”
Lucknow Radio City 91.1FM’s City Ki Chaka Chak Bike witnessed avid Radio Cityzens participating from all age brackets remodelling their two wheelers to acquire the title of the most alluring bike from their favourite radio station. It was quite a task to declare the winner with an array of bikes with spectacular modifications ranging from changes in the whole body fibre, modified fuel tanks, shockers and wheels. Other innovative modifications were the conversion of the CBZ into a Hayabusa, fixing revolving lights in the bike and installing a radio set tuned to Radio City 91.1FM in one of the bikes.
A sustained focus on understanding listeners and leveraging the synergies of music expertise and innovative programming, allows Radio City to deliver a unique listening experience and be an integral part of the lives of listeners across markets. Aggressively looking at spreading the Radio City experience to new markets across the country, Radio City 91.1FM is committed to growing the market and creating superlative content for premium audiences.
