MUMBAI: The kids' channel Pogo will be introducing Pogo Amazing Kids Awards coming December.
The award empowers kids to voice their choice by voting for their favourite icons amongst nominees in various award categories through the Pogo voice awards.
The award will recognise child prodigies and reward them for their outstanding achievements in multiple areas of excellence such as arts, leadership, sports, etc.
Turner Entertainment Networks Asia Inc. senior vice president and general manager, Ian Diamond speaks, This initiative clearly cements our commitment and promise to Indian kids of providing them with a destination that gives them a sense of ownership and choice a feeling of - Its My TV.
The Pogo Amazing Kids Awards is divided into two sections, Pogo Voice Awards and Pogo Kids Awards. The release informs that the Pogo Voice Awards will enable kids to exercise their choice, and to do so; kids need to watch Pogo for the nominations and categories to vote for their favourites.
In addition, kids can send in their votes on-line via www.pogo.tv or send their entries through post or watch out for the Pogo representative who will be visiting their schools. Five lucky kids, who vote, will get the chance of a lifetime to mingle with the stars and give away an award at the TV event!
Additionally, 5,000 early bird prizes will be given to kids sending their votes first.
The Pogo Kids Awards celebrates the skills of amazing child prodigies by recognising and rewarding them for outstanding achievements in fields such as arts, leadership, sports, etc.
An executive jury from various fields will vote for and choose the winners that will be announced on the TV event on Pogo. To promote the Pogo Amazing Kids Awards, Pogo claims to have created an integrated marketing campaign that includes extensive media such as hoardings, print advertising and web-based promotions. In addition, a school contact programme will be undertaken to reach out to close to half a million children across the country, informs the official release.
