NEW DELHI: Doordarshan’s terrestrial and satellite channels will run video spots produced and provided by the Health Ministry aimed at informing and educating the target group of audience about sustained health campaigns.

A memorandum of understanding (MOU) was signed today between Doordarshan and the Health and Family Welfare Ministry to facilitate the telecast of Ministry related video spots on Doordarshan’s national and regional networks.

The MoU was signed by K.B. Agarwal, Additional Secretary, on behalf of the Health Ministry and Doordarshan director general C Lalrosanga. This MoU was signed in the presence of Health Ministry B P Sharma.

The Health Ministry has placed business in excess of Rs 50 crore for this purpose. In turn Doordarshan has offered a special bonus plan to the Ministry, thus contributing towards the government goal of health for all.

Sharma said this MoU would help the Health Ministry to disseminate its programmes of health and special messages of prevention of health across the country in different languages through the vast network of Doordarshan, which has the highest reach especially in rural areas.

Lalrosanga said Doordarshan as a public service broadcaster has the primary responsibility to help various Ministries and Government departments to disseminate their schemes of social development to the needy and this is the primary reason that Doordarshan has extended special schemes to help the Ministry in reaching their target group. 

Additional secretary N S Kang; joint secretaries Dharitri Panda and Rakesh Kumar; director Manisha Verma from the Health Ministry and DD additional director general Ranjan Mukherjee and deputy DG C K Jain were also present on the occasion.