MUMBAI: It is not just Dubai-based Taj Television that is expecting to make a killing out of India's upcoming tour of Pakistan, India's first tour to Pakistan since 1989.

 
ARY Digital Network (also Dubai-based), which is joint telecast rights holder with Taj (separate territories) is launching its DTH services in the US on the Dish Network with this super high octane series. Dish expects to rake it in and has no qualms about playing up to the overarching "pop patriotism" that the Indian and Pakistani communities display in the West.

ARY has not held back from using war like metaphors in the way it has branded the series, terming it the LoC (Lions of Cricket and not Line of Control mercifully) series.

It may be recalled that when Sony Entertainment launched its events and movies channel MAX, it did so with the telecast of the Sharjah series in which both India and Pakistan were contenders.

ARY Digital holds the telecast rights for the US, UK, Europe, Middle East and Australia, a company spokesperson revealed. In the UK ARY is available on BSkyB, while in the Middle East it is on Pehla Plus (DTH) and E-Vision (cable).