MUMBAI: Sun Direct is continuing the exchange offer that it started on 10 April, despite other DTH operators threatening to use the beating stick on the south player who has created a stir in the market with its predatory pricing. 
 
The offer, which will go on till 20 April, allows subscribers of any DTH operator to exchange their existing DTH set-top box (STB) and take Sun Direct HD for Rs 7,500.

Earlier, Sun Direct had started promoting the new offer via television commercials. Other DTH players have opposed this as an unfair practice, saying they provide STBs to the customers on lease and it is their property.

Sun Direct has clarified in a note today that this offer is valid for only those customers who own the STBs. 
 
In this offer, subscribers will get seven HD channels and over 100 popular channels on a one-year subscription, including the cost of STB and installation charges. Sun Direct HD claims five times sharper picture quality than normal TV.