NEW DELHI: Siti Cable and Trinity Platco (formerly known as Spectranet) have announced a strategic marketing alliance in ground distribution and content management for the Delhi and the National Capital Region (NCR) of Delhi.
 

According to an official statement, with this alliance, Siti Cable and Trinity Platco would bring together their combined experience in ground distribution and content management, respectively. "This alliance will make the Siti Trinity combine the largest network in Delhi and the NCR," said Siti Cable executive vice-president Rajiv Khattar in the statement.

The alliance proposes to optimise its services by providing both digital and analogue services to the consumers in an attractive packaging of their joint services. Technically, it would be one service with ground distribution being retained in the manner that the two would not have to carry out any major changes in their existing distribution system, the statement added.

This alliance would allow the customer free choice of service with different genre of content. In addition to the choice of boxes, the two are also planning to offer, in the very near future, value-added services which would enhance the consumer's viewing experience.