MUMBAI: AOL has rolled out beta version of Advertising.com Ad Desk, a new display advertising platform. It provides advertisers and agencies direct access to premium audiences, technologies and insights of AOL Advertising.
 
With Advertising.com Ad Desk, advertising agencies and advertisers can directly manage campaigns and get a deeper level of access to AOL properties and the Advertising.com network.

Advertising.com Ad Desk‘s beta release is targeted at medium-sized advertising agencies and advertisers. 
 
"Transparency and control are the future of online advertising. Providing clients with a greater level of personalized control over digital marketing campaigns is paramount as organizations continue to look for innovative ways to promote their brands and evaluate their ROI when planning campaigns. Advertising.com Ad Desk is our client‘s on-ramp to display advertising as it provides increased self-management and access to proprietary AOL information that has previously never been available," says AOL Advertising executive VP Jeff Levick.