82 applicants await DD Direct capacity expansion

Starts 3rd October

Vanita Keswani

Madison Media Sigma

Poulomi Roy

Joy Personal Care

Hema Malik

IPG Mediabrands

Anita Kotwani

Dentsu Media

Archana Aggarwal

Ex-Airtel

Anjali Madan

Mondelez India

Anupriya Acharya

Publicis Groupe

Suhasini Haidar

The Hindu

Sheran Mehra

Tata Digital

Rathi Gangappa

Starcom India

Mayanti Langer Binny

Sports Prensented

Swati Rathi

Godrej Appliances

Anisha Iyer

OMD India

82 applicants await DD Direct capacity expansion

NEW DELHI: Even as around 90 television channels by 82 applicants are in the queue for being uploaded on the country’s only free direct-to-home platform DD Direct Plus, the Government has still to clear the plan under the Eleventh Plan to augment the capacity of the platform.
 
In any event, Doordarshan sources told indiantelevision.com that the scheme would not help very much as it provided for augmenting the capacity from the present 59 to 97 – that is, a mere 38 channels.

Apart from this, there is space on the platform for two more channels since it presently beams 57 channels, most of which are Doordarshan’s own channels. 
 
The oldest of these applications was made on 7 March 2007 while the latest was made on 12 April this year.

Apart from many other channels, some of the applicants include NDTV, IBN 7, TV 24, NE TV Group, Sakshi TV, ZEE, Sahara, and Star News.