MUMBAI: Shalini Rawla, who was heading programming for UTV's proposed children's channel Hungama TV, has resigned.
 

Rawla, who took over as vice president, marketing in late February this year and was shifted to programming soon after, put in her papers on Wednesday, industry sources have confirmed to indiantelevision.com. Rawla was unavailable for comment.

When contacted, Hungama TV COO Purnendu Bose, however, denied that Rawla had quit, brushing off the news as rumour.

Rawla's last stint before joining Hungama was as vice president, account management, Contract Advertising. Rawla has also worked with Lintas and Ambience and was closely involved in creating the communications package for several new brand launches like Cadbury Chocki, Cadbury Bytes, Cadbury Celebrations and Parx Readymade men's apparel.