Avid closes Euphonix acquisition

Starts 3rd October

Vanita Keswani

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Hema Malik

IPG Mediabrands

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Dentsu Media

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Anupriya Acharya

Publicis Groupe

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The Hindu

Sheran Mehra

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Mayanti Langer Binny

Sports Prensented

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Godrej Appliances

Anisha Iyer

OMD India

Avid closes Euphonix acquisition

MUMBAI: Avid has completed the acquisition of California based Euphonix, a company that deals with digital audio consoles, media controllers and peripherals.

With the acquisition, Avid will deliver a range of complementary audio and video control surfaces and consoles designed to meet the needs of customers ranging from the independent professional to the high-end broadcaster.
 
The company plans to maintain full support for both the Euphonix family of products and Avid’s existing Icon solutions.

Avid intends to further develop an open standard protocol that greatly expands the ecosystem of compatibility between the Euphonix control surfaces and a wide range of Avid and third-party audio and video applications, including Media Composer and Pro Tools systems. 
 
For existing customers, Avid will continue to support EuCon, a high-speed Ethernet protocol that enables Euphonix’ control surfaces to interface with third-party software.