MUMBAI: Strengthening its core capabilities in digital media and marketing, technology and creative, Razorfish has appointed Sundeep Keramalu as associate creative director - copy.

Keramalu has over eight years of experience in the industry having worked with companies like Times Group and U-Advantage.

Razorfish CEO Charulata Ravi Kumar said, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

Razorfish COO Gaurav Pathak added, “Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his eight+ years of professional writing, he has gathered a diverse portfolio across several genres in digital, print, TV, radio, and non-fiction.”

Speaking on his new role, Keramalu said, “What I like about Razorfish is the blockbuster energy that everyone carries, especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I'd like to do is to enhance the brand philosophies through sensational messaging that's going to make you think. And with the psyche of Razorfish, I am sure that I'd be able to make you think a lot more.”