MUMBAI: Publicis has won the Heineken India business after a three-way agency pitch. The account was earlier with Wieden + Kennedy.

Publicis will handle the account of their Bangalore office. The brand will retain its ‘One World. One Heineken’ ideology

Speaking of the win in a joint statement, Publicis Worldwide South Asia CEO Nakul Chopra and Publicis Worldwide MD South Asia Bobby Pawar said, “Partnering an iconic brand like Heineken is a dream opportunity. We are honoured to have been chosen. We look forward to collaborating with them to create world class engagement ideas.”

United Breweries marketing SVP Samar Singh Sheikhawat added, “We are delighted to partner with Publicis on the Heineken business in India. They bring with them a wealth of knowledge in creating effective communication across consumer product categories in the country. We believe this association will give further impetus to the fastest growing beer brand in our port folio. We look forward to creating memorable work on Heineken in India in the years ahead.”

Publicis Ambience COO Paritosh Srivastava said, “We are very proud to be associated with an advertising hall of fame brand like Heineken. The challenge is to live up to the legacy or great work the brand has done globally and I am confident that together with the team we will meet it.”