MUMBAI: HomeShop18, the 24-hour shopping channel from the Network18 stable, has launched its services on Reliance Big TV digital services platform with an aim to expand reach.
 
Says Reliance Big TV Platform CEO Sundeep Malhotra, "HomeShop18 has been constantly expanding its distribution footprint to enable its world class home shopping services to a wider audience and this tie up is another step forward for us." 
 
Adds Reliance Big TV chief marketing officer Umesh Rao, "I am sure our viewers will benefit from their strong brand associations and it would be an added advantage to have them on our platform. Services like these will provide the right impetus for differentiation for us in the category."