MUMBAI: Direct to home (DTH) companies are stepping up on their game in a bid to offer more specialised technological services to subscribers so as to stay relevant in the fast changing times.

Soon after Videocon d2h revealed its plans to launch HD smart set-top-boxes (STB), which converts existing LED TVs into a Smart TV as well as allows browsing from social media, VOD and OTT apps, competitor DTH company Tata Sky has made known its plans to bring internet browsing applications on their STBs.

This new addition will enable Tata Sky subscribers to browse and interact on certain applications through the STB on almost all TV sets without the requirement of a smart TV.

The service will be available at no additional cost to Tata Sky subscribers and will be launched in the coming months.

Tata Sky CEO Harit Nagpal said, “We don’t look at ourselves as a DTH operator. We are a content distribution platform. The scope of that is defined by what content, which medium, what screen the subscriber wants. That is the level of convergence that Tata Sky is looking at achieving.”