MUMBAI: Food processing company Mrs. Bector’s Food Specialities Ltd has appointed Publicis as its agency partner for the Cremica range of biscuits. 

Prior to this the account was being handled by Taproot.

Mrs. Bector’s Food Specialities Ltd MD Anoop Bector said, “We have been growing at a rapid pace and expanding our footprints across India steadily. We have very ambitious plans for the brand and, in Publicis, we found the creative acumen to help us communicate our brand messaging. We look forward to a fruitful partnership with Publicis India."

Publicis Capital CEO Hemant Misra added, “Cremica is a brand born out of love for baking. Their passion for excellence and quality is inspiring. We are excited at this opportunity of partnering them in taking the brand across the country. The challenge of competing in this overcrowded category and partnering Cremica to leadership, is one we actively look forward to.”