MUMBAI: Flytxt, which offers technology in mobile marketing, has announced the launch of the next major version of its mobile marketing platform, Neon.
 
The company says that this delivers a change in marketing agility and effectiveness, compared to existing marketing systems. With Neon, mobile operators can run closed loop marketing campaigns within minutes, from a single web desktop, without the help of IT specialists.

The entire marketing loop, comprising behavioural analytics, segmentation, campaign execution, ROI tracking, reward fulfilment and reward confirmation, is automated in real time in a single integrated platform.

Flytxt Group CEO Dr. Vinod Vasudevan says, “We are pleased to bring this set of unparalleled capabilities to our customers to increase subscriber value through innovative marketing techniques”. 
 
A major part of the new release is the centralised inventory management, a new method that gives mobile operators complete control and visibility over its marketing inventory across channels. Neon automatically manages and intelligently maximises the return of all marketing impressions, and at the same time increases customer satisfaction, as communication frequency limits are automatically and centrally enforced.