MUMBAI: K&L Arms has managed to retain the creative mandate for Nikon for 2016-2017 in a multi-agency pitch.

K&L Arms, a joint venture (JV) between Arms Communication and K&L Japan, has been the incumbent agency for Nikon in India for the past six years.

K&L Arms managing director Reet Ahluwalia said, “The fight to retain the business weighed heavily on us. However, by presenting a sound strategy with relevant creatives to Nikon, we were able to once-again, win the mandate as Nikon’s creative agency.”

Ahluwalia added, “Our six-year strong association with Nikon definitely provided us an edge over the stiff competition we faced, by way of having a deeper understanding of the brand’s business and related requirements.”

Apart from Nikon, K&L Arms’ other clientele includes Pioneer and Pigeon.