MUMBAI: Having won the rights to partner the Indian Premier League (IPL) for 2016 & 2017 as title sponsor, Vivo Mobiles has appointed Lowe Lintas Delhi as its creative partner.
The agency has been tasked with the communication mandate for the smartphone major during the IPL season this year.
Vivo Mobile India will be using the opportunity to launch a host of new smartphones around the IPL. This will be in addition to a range of models under the X, V and Y Series that have already been launched in India. The 45-day grand cricketing spectacle will help brand Vivo gain scale as millions of viewers would be tuning in to watch the IPL.
Vivo Mobile India CEO Alex Feng said, “Lowe brings two important things to the table: their vast experience in mobile category and their strong credentials in building powerful brands. We are confident that this partnership on IPL will be fulfilling. We met a few agencies, and the Lowe Lintas Delhi team, led by Rajiv Chatterjee, stood out. We have high expectations with the IPL association and are confident that we’ve found the right agency partner.”
Lowe Lintas Delhi president Naveen Gaur added, “We are very excited to work with Vivo. They have declared their ambition in India by taking up the IPL title sponsorship. With our prior experience in handling mobile players, we are confident that we will be able to create cut-through work to firmly entrench this brand in an incredibly competitive landscape of mobile handsets.”
