MUMBAI: Bloomberg Television, the 24-hour business and financial news network, has been added to Now Broadband TV, the pay-TV service from Hong Kong's PCCW.

Bloomberg Television is accessible around the clock to now's rapidly expanding customer base on Channel 21 in Hong Kong.

"The availability of Bloomberg Television on Now Broadband TV reflects the growing demand in Asia for high-quality, real-time business news," said Bloomberg Television's Ken Kohn. "Through alliances with premier global media companies, we are broadening our distribution, reaching a wider audience and solidifying Bloomberg's position as the leading provider of global news and data," he added.

Bloomberg Television is Asia's primary resource for information among decision makers in the business, financial and investor communities across Asia. With the addition of Bloomberg Television, now Broadband TV viewers will have access to Bloomberg LIVE!, Hong Kong's most popular international news program, which covers business news and market movements from Europe and the US with an Asian perspective - giving viewers an exclusive preview of the day ahead.

Featuring live reports from around the globe and locally in Tokyo, Bangkok, Sydney, Singapore, Seoul, Taipei, Shanghai, Beijing and Hong Kong, Bloomberg Television delivers serious business news and access to CEOs, business analysts and industry experts for insight into news that shapes the markets. While other news channels are only available through individual subscriptions, Bloomberg Television is available to all 400,000 Now customers.