MUMBAI Aidem Ventures & Zirca Digital Solutions co-founder and director Vikas Khanchandani has decided to pursue other interests while he continues to mentor across the group’s investments in the media space.

Moving forward, Alok Rakshit and Nikhil Sheth will take on the responsibility for the TV monetisation services and Joydeep Ghosh will spearhead IMD Cloud (eBus) business. 

Sheth and  Rakshit are integral members spearheading the TV verticals at Aidem. Ghosh has been instrumental in growing the IMD Cloud (eBus) digital delivery service - a pioneer and leader in its space with its self-serve capabilities. The company’s digital business had been spun out into a separate entity viz. Zirca Digital Solutions and has Neena Dasgupta heading the business. ZDS represents some of the largest global publishers and technology firms in the digital media space viz. MSN, Skype, Economist and Outbrain amongst others. 

The management team has been strengthened with active participation of Karan Gupta, director at Aidem and MD at Zirca over the last couple of years. Gupta has been working closely with the entire management team charting the growth for the group making significant investments in India as well as South East Asia.

“While Vikas steps away from his day-to-day role, he will continue to stay involved with the company as a mentor. He will be actively involved with the media technology projects that Aidem is already invested in. Having been part of the organisation since its inception, Vikas has been responsible for driving phenomenal growth for the company and has successfully navigated the business through challenging times” said  Aidem Ventures & Zirca Digital Solutions chairman Ashok Gupta .